Top 5 Social Apps on Android in Nigeria: Q3 2024 Performance

During the third quarter of 2024, the top social apps on the Android platform in Nigeria showcased varied performance trends in terms of downloads and user engagement. Facebook Lite from Meta Platforms, Inc., demonstrated a fluctuating trend in weekly downloads, beginning at approximately 236K and peaking at 389K in early August before declining towards the end of the quarter. Active users remained relatively stable, starting at about 5.8M and slightly increasing to 6M by the end of September.

TikTok, published by TikTok Pte. Ltd., saw steady weekly revenue growth, reaching around $11.3K by the end of September. Downloads peaked at 217K in late July, followed by a decline, stabilizing around 118K by the end of the quarter. The app maintained a consistent increase in active users, starting at 1.8M and reaching 1.9M by the quarter's end.

For TikTok Lite - Save Data, revenue remained modest with a slight increase to $147 by the end of September. Weekly downloads peaked at nearly 197K in early August, and active users showed a consistent upward trajectory, starting at 3.8M and rising to 4.8M by the end of the quarter.

Facebook also from Meta Platforms, Inc., experienced a steady increase in weekly revenue, reaching approximately $1.5K by the end of September. Weekly downloads witnessed a decline from 148K to 91K throughout the quarter. However, active users maintained a positive trend, increasing from 18.6M to nearly 20M.

Lastly, Instagram Lite displayed a stable download pattern with a peak of 128K in late August, followed by a gradual decline. Active users rose consistently, starting at 2.4M and reaching 2.7M by the quarter's end.

These insights are based on data from Sensor Tower, where more detailed analytics on app performance can be explored.